[Photographer Martin Schoeller: U.S. Olympians]
This Time
magazine cover puts the spotlight on a young 16 year old, gold medal
winner, at the 2012 London Summer Olympics; Gabrielle Douglas. Time puts Gabby
on the cover of their magazine because she has overcome many obstacles through
gymnastic training and she is a role-model for young gymnasts or any young
female athlete to fight for you dream and whatever it is, it is achievable.
They use the play on words “Gymnast Gabby Douglas finds her balance” because a
part of winning the all-round in the Olympics is the balance beam and she
obviously found balance not only physically but figuratively finding balance in
her life coming from a struggling family, income-wise. It’s a picture of her in
action, showing that she is a dedicated athlete concentrated on her sport. The
black background puts all the emphasis of the magazine cover on Gabby and keeps
the topic of the Olympics simple so that the audience of who is reading it can
focus on the one thing, which is Gabrielle Douglas. The fact that in the corner
of the page the text says “Lochte vs. Phelps: A Team of Rivals”, says a lot
about the success of the young gymnast because Michael Phelps is another
incredible American athlete who has competed in the Olympics and won many
medals but instead of him being the headline, it’s Gabby. The purpose of a
magazine cover is to engage the audience into a captivating story about someone
or something, and encourage people to buy it to find out more about the cover
story or whatever pictures or text is on the cover. So when people see this
magazine cover, the first thing they may see is a gymnast with perfect technique with
the word “Olympics” beside her picture and since the Olympics are such a
popular event, it sucks people into finding out more. In Mark Twain’s, Two Views of the Mississippi, Twain
talks about learning the ways of the Mississippi river and finding out the
meaning beneath certain signs of nature. In the same way this Time Magazine
cover makes people curious in Gabby Douglas, Michael Phelps, or Ryan Lochte,
find the story beneath their well-known victories in the Olympics and sports
world.
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